Example: Communications Calendar and Plan

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Example Communications Calendar & Plan

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Campaign Themes

Summary

Example communications calendar covering Policy, Campaign and Other.

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More Information

Communications is a core function on any campaign. The campaign ground game needs communications support in the form of campaign literature, key messages, and responses to specific issues. Communications also helps campaigns make the most of earned media relations, while also capitalizing on social and paid media opportunities where appropriate. Overall, campaigns that have a consistent, authentic, and compelling narrative woven throughout are likely to be more successful; ensuring this requires a communications lens and, often, a strong communications lead or team.

This resource provides a template for communications planning.