Empowering Your Online Champions

What's included

Organizing a grassroots campaign? Looking to build your audience and amplify your message on a shoestring budget? Three practical tools to help plan your communications and empower your online champions:

Communications Calendar

  • Your mediums and the message
  • Sample Content Calendar

Rapid Response Group

  • Introduction to Rapid Response Group
  • Promotion Package Example
  • Google Group Setup Walkthrough & Tips

Shareable Graphics

  • Google Drawings & Template
  • Pablo by Buffer

Presented by

Dai Williams | Social Media Lead & Interim Co-chair, Women Win Toronto

Dai Williams is a savvy political observer, avid volunteer for feminist causes, and leads communications for Women Win Toronto. An experienced strategist, she's developed a number of campaigns for a local city councillor, national brands, and grassroot initiatives. Ask her about the time her Twitter chat trended higher than Shark Week.

Chris Cowperthwaite | Co-Chair, Open Democracy Project

Chris Cowperthwaite is Co-Chair of Open Democracy Project, a not-for-profit working to empower everyday citizens to drive change through civic and political action. Open Democracy Project programs include:

DemocracyKit - Resource library for planning and running municipal election and other civic campaigns. Resources are donated by campaign practitioners and made available publicly under a creative commons licence at democracykit.org.

DemocracyXChange - A summit and platform to connect civic campaign practitioners across borders. Learn more at democracyxchange.org.

Chris holds an MBA from the Schulich School of Business (York University), a B.Sc. (Honours) and Diploma in Peace and Conflict Studies from the University of Waterloo, and is a Loran Scholar ('99).